For decades there was an established method for successfully selling your home. It included things like open houses, newspaper classified advertising, color advertising in the real estate magazines, high-gloss fliers, and other similar methods. Other real estate agents brought their buyers to see your home based on the information that they saw in the giant 4″ thick “MLS Book”.
Those days are over. Forever. Even though those methods sometimes still work, they are quickly becoming outmoded. A 2009 poll conducted by the National Association of Realtors discovered that 92% of home buyers use the internet in the home buying process. It is becoming a buyer driven process. What this means is that the BUYER picks out the homes that they want to see, not the agent. An that choice is largely based on how the house looks on the internet. If your home looks “average” on the internet, it could very well be getting passed over for other homes that look great on the internet.
Here are some examples. These example photos are exactly the same house, on the same day:
Average Real Estate Photo of the Kitchen
Our Kitchen Photo
Average Photo of the great room
Our Great Room Photo
Average Master Bath Photos
Our Master Bath Photo
So tell us: Which photos would YOU be more interested in if YOU were shopping for homes on the internet?
Here is a summary of how we market our clients’ homes:
A customized marketing plan, which outlines exactly how, when, and where we will be marketing your home
Highlighted placement of your home on Realtor.com, with all visual media highlighted
Complete photos and descriptions featured on MLS for other Realtors to see
Complete Virtual Tour of your home posted not only on our web site and the MLS related sites, but all of the top Video Search engines, such as YouTube, Vimeo, etc.
Regular Posting of your home on all the local online classified sites, such as Craigslist, Kijiji, GoogleMarketplace, etc.
E-mailed updates on the progress of your sale, feedback from showings, etc.
Availability of Open Houses, advertised on local online classified sites, our web site, and other media.
