
(This guy probably DOES have cattle)
I recently finished up reading Thomas Stanley’s, “The Millionaire Next Door” (OK –I confess, I actually listened to the Book on CD in my car — but it was the COMPLETE, UNABRIDGED version!), and it really did shed some fresh light on my take on the housing market in Columbus and Central Ohio over the past 5 years or so. Now, I originally read this book back in 1999, before the huge bubble, and its subsequent “burst” (although check some of our past posts on whether or not Central Ohio had a “bubble”).
If you have not read the book, here is a very brief synopsis. Thomas Stanley and his associates are sociologists specialize in studying the rich (whom they define by how many millions in the bank versus gross income). They set out to find out what characteristics and behaviors typified the wealthy. What they discovered was that most millionaires (the self-made variety) don’t really look, live, or consume like millionaires, thus the title. Here are some things they discovered about the folks they studied:
- Millionaires tend to live WELL below their means
- Most drive conservative American automobiles
- Most have never paid more than $300 for a watch
- Most tend to be very frugal
Now, on to my local perspective. The title of my post refers to a line in the book, where the authors were interviewing a Texas millionaire who made his fortune in oil and other investments. He used the line to refer to those folks in Texas who looked and acted wealthy, but didn’t have the massive herds of cattle to back it up: “Big Hat, No Cattle”.
We have had a 5 year run in our Market, and across the country, of folks acting like they could afford a certain level of home, without the true means to do so. They were aided and abetted by Real Estate Salespersons, Mortgage Lenders, Builder Salespersons, etc., who assured them that they most certainly could afford the home.
Case in point: how could a salesperson convince a recent high school graduate and her little sister that it would be wise to not just move out of their parents home, but BUY A BRAND NEW HOUSE??!! What happened to rent a 2 bedroom, $500/month apartment? But I don’t fault those two girls. They were manipulated by the system.
What about a newly married couple with two small children buying a $250,000 new build home on a $50,000 household income, with no downpayment?
In Stanley’s book, he notes that most of the “high net worth individuals” live in neighborhoods, not populated by CEO’s, Doctors, and Attorneys, but more likely plumbers and teachers.
Now, the Columbus, OH market was less speculative than those in places like Northern California, Las Vegas, Phoenix, and Florida, where you had that same $50,000 couple signing a no-doc loan (one where they didn’t need to provide any documentation of their income) on a $500,000 mortgage, with no downpayment.
I think that homeowners in our market have gotten a dose of reality over the last 18 months or so, and it will take a while for all of the wrongs that were perpetrated on our housing market buy uninformed or unscrupulous members of the real estate and lending industry to work themselves out. Those neighborhoods that have seen waves of short sales and foreclosures will soon find new families filling up those empty houses, and values should level out, and get back to the slow, steady growth that has characterized Ohio for the last 100 years.
After a fresh look at this book, this should definitely be required reading for every child before they graduate high school. The future housing markets will benefit from a more educated customer base.
Photo courtesy longhorndave via Flickr. Photo posted via Creative Commons rights.